Numerous Americans are reportedly outraged by Nike using NFL player and activist, Colin Kaepernick in their latest marketing campaign, with some burning their own footwear in retaliation.
“They’re destroying products they gave us hundreds of dollars for” one Nike executive told Seems Legit.
“That’s really showed us how barbaric we were in supporting someone who is non-violently protesting against innocent African Americans being killed by police”.
Nike’s advertisement for the 30th anniversary of their ‘Just Do It’ slogan featured the words “Believe in something. Even if it means sacrificing everything” over an image of Kaepernick.
Ironically the enraged critics of Kaepernick appear to be sacrificing their own property because they believe so strongly that a man shouldn’t be able to kneel in protest of racial injustice.
US President Donald Trump has also slammed Nike for the campaign, tweeting:
“SHAME ON YOU NIKE! Maybe police do sometimes beat and murder innocent people due to not being white, but they usually apologise for it. I can forgive that, but I’ll never forgive Kaepernick for refusing to stand for the FLAG!”
In 2016, Kaepernick became a controversial icon by choosing to kneel on one knee rather than stand during the NFL’s pre-game playing of the national anthem, and many others have since followed his example.
Kaepernick has recently admitted that he was initially kneeling in protest of people misspelling his name, but is still happy he’s been able to contribute to the fight against other injustices.